The current 5¢ Initiative is supporting the herbal community through tradition not trademark.
So, what does that mean?
It's simple. Whenever a bottle of Boochy Mama’s is sold, 5¢ will be donated to Tradition Not Trademark and the Free Fire Cider campaign. Buy kombucha. Give back.
TRADITION NOT TRADEMARK is a group of herbalists, including Rosemary Gladstar, working to remove trademarks from traditional herbal recipes and names that have been shared freely for generations.
"Fire Cider is a popular traditional herbal remedy freely shared, made, produced and sold by hundreds of herbalists across the world. The remedy has taken on many different amendments over time, somewhat like chicken soup. Many people have their favorite version, but the base consists of fresh garlic, onions, ginger, horseradish and chile peppers that sit in vinegar for the desired amount of time, are strained, and then a bit of something sweet is usually added at the end. The remedy is used to help warm up the body, and generally acts a stimulant and antimicrobial used during cold and flu season."
Boochy Mama's Wildfire Tonic uses a modified recipe derived from the original Fire Cider recipe that is copyrighted in Rosemary Gladstar's herbalism book in 1981.
"Recently, a large company [Shire City Herbals, maker of Fire Cider] decided to trademark the name and is forcing small businesses who have made and sold it to change their product names. Some of the companies and individuals in question have made and sold this remedy for many years longer than the company that trademarked it has even existed. Many people feel this is a dangerous precedent to anyone who creates and shares recipes anywhere on the web or in books and this led to a filing with the US Patent and Trademark Office asking that the mark be deemed generic. Until the company agrees to freeing Fire Cider from trademark restriction, a boycott of their product has been launched."
Visit Free Fire Cider for more.